The Complete Guide to Sell Cash Discount Merchant Services!

 As a merchant services provider, offering cash discount programs to your clients can be a win-win situation. Not only can it help your clients save money on processing fees, but it can also increase your revenue as a provider. Here's a complete guide on how to sell cash discount merchant services.

What is Cash Discount Merchant Services?

Cash discount merchant services are programs that allow merchants to offer a discount to customers who pay with cash instead of credit or debit cards. The program works by adding a fee to credit and debit card transactions, which is then waived if the customer pays with cash. This fee typically ranges from 3-4% of the transaction amount.

Benefits of Offering Cash Discount Merchant Services

There are several benefits to offering cash discount merchant services, including:

  1. Increased Revenue: As a merchant services provider, you can earn revenue from the fee charged on credit and debit card transactions.

  2. Cost Savings: Merchants can save money on processing fees by offering a cash discount program.

  3. Customer Loyalty: Offering cash discounts can increase customer loyalty as they appreciate the opportunity to save money.

  4. Transparency: Cash discount programs are transparent and easy to understand, which can build trust with customers.

How to Sell Cash Discount Merchant Services

To sell cash discount merchant services, follow these steps:

  1. Identify Potential Clients: Look for clients who process a high volume of credit and debit card transactions, such as retail stores, restaurants, and gas stations.

  2. Explain the Benefits: Educate potential clients on the benefits of offering a cash discount program, including increased revenue and cost savings.

  3. Address Concerns: Address any concerns potential clients may have about implementing a cash discount program, such as the potential impact on customer satisfaction.

  4. Provide Training: Offer training and support to ensure that the cash discount program is implemented correctly and effectively.

  5. Monitor Results: Monitor the results of the cash discount program to ensure that it is achieving the desired benefits for both the merchant and the provider.

Tips for Selling Cash Discount Merchant Services

Here are some tips for selling cash discount merchant services:

  1. Understand the Market: Understand the market and industry of the potential client to tailor your approach and messaging.

  2. Be Transparent: Be transparent about the fees and how the cash discount program works to build trust with potential clients.

  3. Offer Customization: Offer customization options to meet the specific needs and preferences of potential clients.

  4. Provide Examples: Provide examples of how other merchants have successfully implemented cash discount programs to demonstrate the benefits.

  5. Highlight Support: Highlight the support and resources that your company offers to ensure a successful implementation and ongoing support.


In conclusion, cash discount merchant services can be a valuable addition to your offering as a merchant services provider. By following these steps and tips, you can successfully sell cash discount programs to potential clients and help them save money while increasing your revenue.

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